Web DesignMotion DesignDevelopment

A limited-edition drop celebrating Sachin Tendulkar's iconic Sharjah innings, launched on his birthday.

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  • 7 DaysTo take it live
  • 2.5 xTime Spent on page
  • 33 %Average scroll depth on launch day

The Challenge

Before · Zero state

Ten x You needed a product page for a limited drop live on April 24 with a seven day timer

The existing page was static, moved fold to fold without a narrative, and gave visitors no reason to stay or feel anything.

Go-Live: April 24, 2026 / Non-negotiable
/ 01

No motion, no story, no engagement hooks

/ 02

A culturally significant launch that deserved more than a product listing

/ 03

Seven days from brief to live

Our Role

Before opening any tool, IL mapped a beginning, a middle, and an end

A shoe inspired by one of cricket's most dramatic innings needed a page that felt like one. Story first, design second.

A

Motion and visual design developed using AI-assisted tools.

B

Designed, built, and deployed end to end in one sprint.

C

Assisted in developing social media campaign with “90’s Nostalgia” as its core.

Our Impact

Live on 24thSachin's birthday, zero delays
2.5xaverage time spent
33%average scroll depth per visitor

One week. One story. A page that made people stay.

That is what the right brief, told right, looks like.

From scattered ideas to structured impact.